Every year as spring arrives, a sea of tiny flowers blossom across the Danish forest floor. They're an explosion of colour, a symbol of hope and change, disappearing as quickly as they arrived and exposing the constant cycle of nature. They are known colloquially as windflowers.For over twenty years, Efterklang have been pushing the barriers of experimental, electronic, emotional chamber-pop. Announcing their sixth studio album Windflowers, their first for City Slang, the Danish trio of Mads Brauer, Rasmus Stolberg and Casper Clausen continue a creative journey that's brought them closer together, even as their lives grow apart. Channelling the motifs of hope and change its namesake flora represents, the album sees their many years of collaboration and experimentation distilled into some of their finest and most direct melodic moments to date.With their ability to bring in guests and session musicians restricted, Efterklang had to challenge their usual creative process and accept their own limitations. Recorded over the course of five trips to residential studio Real Farm on the island of M‚àö‚àèn, south of Copenhagen, the genesis of Windflowers was back to basics and became an exercise in putting their vast and dynamic experience to play. The album finds Casper singing in English again, for the most part. It's rich and intimate, the sound of three friends finding each other at a time when the world around them felt unstable. The record is about existing, alone, together and in nature. It's about reconnecting, and letting each other grow.
Efterklang's constant innovation and openness for collaborating extends past the band's core members and into the world of the listener. Now sharing new music through their Developed platform, fans are invited to collaborate and respond as they listen to the new tracks for the first time. Collaboration and community has always been the compass of Efterklang, and the group keeps looking for new ways to build a meaningful correspondence with their audience, to be inventive and inclusive. 'We don't want to play to people, we want to perform and make music with people,' Rasmus explains.
After all their years together, Mads, Casper and Rasmus share the real intimacy of family. Windflowers is proof that connection and community can triumph over adversity, and the result is something truly beautiful.
Selling Points:
- Efterklang's first album on City Slang
- Some of the bands finest and most direct melodic moments to date
- Limited edition vinyl for indie retail with clear vinyl
- Album comes with lyric sheet (Casper sings in english again)
- On extended tour in EU/UK in 2021/22
DIGITAL MARKETING - the album campaign and it's singles will be
accompanied by a coordinated worldwide advertising campaign on Instagram,
Twitter, Facebook & Google Ads
PR and RADIO - the album and its singles / videos will be worked by Radio
and PR teams in all European Territories, North and South America, Australia
and Asia
Social Media:
Total: 160.000 followers
Spotify: 68.000 monthly listeners /. 73.000 Fans
F'book: 80.000
Insta: 15.000
Twitter: 12.000
Youtube: 11.000
Deezer: 12.000
Soundcloud: 38.000 | A1 Alien Arms
A2 Beautiful Eclipse
A3 Hold Me Close When You Can
A4 Lady Of The Rocks
A5 Dragonfly
B1 Living Other Lives
B2 Mindless Center
B3 House On A Feather
B4 √Öbent S√-r (feat. The Field)